We thought we would share with you our top 5 6 favourite online marketing and optimization blogs of 2007. They will surely remain in our top for 2008 but if you have your own favourite feel free to share them with us. These are, in our humble opinion, the best of the best, the kind of posts and articles making you go hmmm.
- Web analytics: Occam’s Razor by Avinash Kaushik needs to be read if you’re interested in website analytics. Avinash is also the author of Web Analytics and Hour a Day and he’s actually a consultant and Analytics Evangelist at Google. There are goldmines of useful information in your web analytics (you have one installed don’t you?) and Avinash shows you the ins and outs.
- Site Optimization: Jonathan Mendez’ blog and OTTO Digital’s blogs talk about landing page optimization, site optimization, in other words everything you can dream about online optimization. As Reflexity is heavily involved in that space it’s always interesting to read their findings and learn from their experiences. More than a must.
- Online media and marketing insights: Charlene Li’s blog talks about her experiences and findings about how social media, social marketing & networking are influencing the way business use these technologies online. Charlene is VP and principal analyst at Forrester Research and covers their social computing and web 2.0 research. Insightful.
- Viral Marketing, user experience and online advertising: Andrew Chen’s Futuristic Play will provide you with comments, tips, and ideas about users/customers acquisition and how to keep them. His blog is much more than that but these subjects alone will really be worth your time. We can’t wait to see what will be his next business!
- Persuasion, conversions & marketing: GrokDotCom’s blog posts are about online persuasion; from persuasive architecture to content persuasion/copywriting and everything in between. The goal is to make easier for people to convert into a sale, a registration or a lead. Tons of very valuable information.
- Online banking: Colin Henderson’s The Bank Watch brings a bowl of fresh air with the latest trends, news and experiences with online banking. Colin is a firm believer in embracing new technologies and ideas to reach consumers and enhance their experience. So are we. Kudos Colin!
Ok, so we had more a top 6 instead of a top 5. We couldn’t leave one out. Lets be original and call it our top 6.
What are your best blogs? We’re curious to know…
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