We get lots of questions about “PPC campaigns running by themselves”. What people refer in almost cases is the fire and forget attitude. You launch a campaign and it’s supposed to take care of itself.

We name people with this attitude: the Clueless or the Lazy. The Clueless don’t realize online advertising is a dynamic environment while the Lazy don’t want to put the effort to stay ahead of the pack. Both groups don’t realize it’s all about continuous improvement… Continue reading