Customer Acquisition Optimization
This is the third of a series of three posts from the SES Chicago Conference 2008. The previous posts were about Landing Page Optimization and Social Media.
Integration of your marketing departments enhances your marketing performance. This means using the same keywords, images and messaging across all your marketing media; internet, print, radio and TV. Depending on the… Continue reading
We would like to share some of our first and oldest findings about online advertising. Althought we still use many different type of banners with our clients there is one type we find very effective: Advance links ads. These are the ads you can engage with by starting a selection process right within the ad.
Advanced Links ads can be considered the ancestors of the ever more popular and… Continue reading