Archive for the ‘Social marketing’ Category
Ok, lets not be afraid of the word’s stigma. Blog posts needs to be jocks to play one of their main role well; provide organic traffic. Blog posts (aka jocks) need to be fresh, hot and popular.
Blog posts need to be jocks
Are your posts jocks? Do they meet the following criteria?
1- Freshness: fresh or not so fresh content.
2- Hot topic: hot or not topics.
3- Good old links: lots of links or just a few.
These are basically the criteria deciding your blog posts ranking on SERPs. Lets… Continue reading
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This is the 2nd of 3 posts from SES Chicago and the main trends taken from the conference. The previous one was about Landing Page Optimization.
Social media are primarily internet and mobile tools for consumer-generated discussions and the sharing of information. It can provide a way for you to be involved in the conversation about your product or service and influence the perception of your brand.
Various forms of social media include blogs, forums, Facebook and photo sharing. A recent example of success by means of social media is the… Continue reading
We thought we would share with you our top 5 6 favourite online marketing and optimization blogs of 2007. They will surely remain in our top for 2008 but if you have your own favourite feel free to share them with us. These are, in our humble opinion, the best of the best, the kind of posts and articles making you go hmmm.
- Web analytics: Occam’s Razor by Avinash Kaushik needs to be read if you’re interested in website analytics. Avinash is also the author of Web Analytics and Hour a Day and he’s
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A new year, a new company name, same organization and same people.
So you may ask, why change name?
After a few years we drifted away from our original starting point as a company (read we followed our clients’ needs and the money) plus we didn’t have anything to do with Customer Relationship Management (CRM) anymore.
Although we still deal with customers everyday, our focal point and passion moved to new horizons (and new buzzwords); marketing, optimization, targeting, social networks, intent, scent, social marketing, crowd sourcing, behaviour, etc.
In a nutshell, we are now more than… Continue reading