Reflexity

Archive for the ‘Site and page optimization’ Category

We really liked Avinash Kaushik’s presentation, ‘Top 5 Things Marketers Can Do Now’. Here’s a little summary that we broke down into smaller steps.

‘You cannot improve one thing by 1000% but you can improve 1000 little things by 1%’ – Jan Carlzon

1. Think: Increase profit – Reduce costs – Increase satisfaction and loyalty.

2. Traffic sources: In Google Analytics, look at the pie graph that shows where your traffic comes from. This will tell you areas that you could focus

Do you know the difference between your visitors intent and engagement?

If you don’t you may want to learn what’s the difference and how to first fulfill your visitors’ intent before even trying to engage them. Continue reading

For my first post I would like to give you an overview of the top 3 subjects covered at SES Chicago this year. This post will cover “Landing page optimization” while the next 2 will be about Social Media and Marketing Integration.

My top subject from SES Chicago: Landing Page Optimization

Here are the main takes from the conference…

A heavyweight variable in determining your conversion rate and the quality of your PPC marketing campaigns is your landing page.

If you keep in mind that ‘your visitors create your website’, then you have a… Continue reading

We thought we would share with you our top 5 6 favourite online marketing and optimization blogs of 2007. They will surely remain in our top for 2008 but if you have your own favourite feel free to share them with us. These are, in our humble opinion, the best of the best, the kind of posts and articles making you go hmmm.

• Web analytics: Occam’s Razor by Avinash Kaushik needs to be read if you’re interested in website analytics. Avinash is also the author of Web Analytics and Hour a Day and he’s

A new year, a new company name, same organization and same people.

So you may ask, why change name?

After a few years we drifted away from our original starting point as a company (read we followed our clients’ needs and the money) plus we didn’t have anything to do with Customer Relationship Management (CRM) anymore.

Although we still deal with customers everyday, our focal point and passion moved to new horizons (and new buzzwords); marketing, optimization, targeting, social networks, intent, scent, social marketing, crowd sourcing, behaviour, etc.

In a nutshell, we are now more than… Continue reading