Reflexity

Archive for the ‘Optimization’ Category

How easy or hard is it to launch a “question & answers” feature? Read more about our own tests and the main factors determining your chance of success. Continue reading

Here are a few posts that cut our attention since the holidays. Enjoy your reading!

Building a profitable Freemium startup: Great discussion (with Excel model) about freemium business models.

Focusing on the right aspect of SEO: Focus on these and you’re already a step ahead of most sites.

Top 20 Enguiro post of 2008: More than a couple of gold nuggets among their top 20.

Friction in the sale process: Get Elactic is a must read if you’re offering… Continue reading

For my first post I would like to give you an overview of the top 3 subjects covered at SES Chicago this year. This post will cover “Landing page optimization” while the next 2 will be about Social Media and Marketing Integration.

My top subject from SES Chicago: Landing Page Optimization

Here are the main takes from the conference…

A heavyweight variable in determining your conversion rate and the quality of your PPC marketing campaigns is your landing page.

If you keep in mind that ‘your visitors create your website’, then you have a… Continue reading

We thought we would share with you our top 5 6 favourite online marketing and optimization blogs of 2007. They will surely remain in our top for 2008 but if you have your own favourite feel free to share them with us. These are, in our humble opinion, the best of the best, the kind of posts and articles making you go hmmm.

• Web analytics: Occam’s Razor by Avinash Kaushik needs to be read if you’re interested in website analytics. Avinash is also the author of Web Analytics and Hour a Day and he’s

A new year, a new company name, same organization and same people.

So you may ask, why change name?

After a few years we drifted away from our original starting point as a company (read we followed our clients’ needs and the money) plus we didn’t have anything to do with Customer Relationship Management (CRM) anymore.

Although we still deal with customers everyday, our focal point and passion moved to new horizons (and new buzzwords); marketing, optimization, targeting, social networks, intent, scent, social marketing, crowd sourcing, behaviour, etc.

In a nutshell, we are now more than… Continue reading