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Benefits and Drawbacks of Questions & Answers

January 26, 2009 By Martin Hudon 1 Comment

How easy or hard is it to launch a “question & answers” feature? Read more about our own tests and the main factors determining your chance of success. Continue reading

Filed Under: Customer acquisition, Online banking, SEO, Web development Tagged With: , , ,

Posts worth mentioning

January 23, 2009 By Martin Hudon 6 Comments

Here are a few posts that cut our attention since the holidays. Enjoy your reading!

Building a profitable Freemium startup: Great discussion (with Excel model) about freemium business models.

Focusing on the right aspect of SEO: Focus on these and you’re already a step ahead of most sites.

Top 20 Enguiro post of 2008: More… Continue reading

Filed Under: Customer acquisition, Online banking, Online marketing, SEO Tagged With:

Landing Page Optimization

December 19, 2008 By elizabeth 2 Comments

For my first post I would like to give you an overview of the top 3 subjects covered at SES Chicago this year. This post will cover “Landing page optimization” while the next 2 will be about Social Media and Marketing Integration.

My top subject from SES Chicago: Landing Page Optimization

Here are the main takes from the conference…

A heavyweight variable in determining your… Continue reading

Filed Under: Customer acquisition, Site and page optimization Tagged With:

Our Top 6 blogs of 2007

January 6, 2008 By Martin Hudon 3 Comments

We thought we would share with you our top 5 6 favourite online marketing and optimization blogs of 2007. They will surely remain in our top for 2008 but if you have your own favourite feel free to share them with us. These are, in our humble opinion, the best of the best, the kind of posts and articles making you go hmmm.

  • Web analytics
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Filed Under: Behavioral marketing, Books, Copywriting, Customer acquisition, Online banking, Online marketing, Persuasion architecture, Reflexity, Segmentation and targeting, Site and page optimization, Social marketing, Social networks, Viral marketing, Web analytics Tagged With: , , , , ,

Welcome to Reflexity – Online customer acquisition and profit optimization

January 2, 2008 By Martin Hudon 90 Comments

A new year, a new company name, same organization and same people.

So you may ask, why change name?

After a few years we drifted away from our original starting point as a company (read we followed our clients’ needs and the money) plus we didn’t have anything to do with Customer Relationship Management (CRM) anymore.

Although we still deal with customers everyday, our focal point and… Continue reading

Filed Under: Behavioral marketing, Customer acquisition, Reflexity, Segmentation and targeting, Site and page optimization, Social marketing, Social networks
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