Reflexity

Archive for the ‘Marketing’ Category

The perpetual arguments about how companies can make money online by giving away free (digital) content still rage but there are some… Continue reading

This is the third of a series of three posts from the SES Chicago Conference 2008. The previous posts were about Landing Page Optimization and Social Media.

Integration of your marketing departments enhances your marketing performance. This means using the same keywords, images and messaging across all your marketing media; internet, print, radio and TV. Depending on the… Continue reading

This is the 2nd of 3 posts from SES Chicago and the main trends taken from the conference. The previous one was about Landing Page Optimization.

Social media are primarily internet and mobile tools for consumer-generated discussions and the sharing of information. It can provide a way for you to be involved in the conversation about your product or service and influence… Continue reading

For my first post I would like to give you an overview of the top 3 subjects covered at SES Chicago this year. This post will cover “Landing page optimization” while the next 2 will be about Social Media and Marketing Integration.

My top subject from SES Chicago: Landing Page Optimization

Here are the main takes from the conference…

A heavyweight variable in determining your… Continue reading

We’re often asked which type of online campaigns is the best. Our answer is always; “It depends on your goal, time frame, budget, and more important, expected ROI”. The 2nd question is always “but which one provides the best ROI?”

It’s always hard to compare online marketing campaigns ROIs because they vary greatly. They vary between industries and products… Continue reading