Do you know the difference between your visitors intent and engagement?
If you don’t you may want to learn what’s the difference and how to first fulfill your visitors’ intent before even trying to engage them. Continue reading
Question of the week: “PPC campaigns running by themselves?”
February 17, 2009 By Leave a Comment
We get lots of questions about “PPC campaigns running by themselves”. What people refer in almost cases is the fire and forget attitude. You launch a campaign and it’s supposed to take care of itself.
We name people with this attitude: the Clueless or the Lazy. The Clueless don’t realize online advertising is a dynamic environment while the Lazy don’t want to put the effort to stay ahead of the pack. Both groups don’t realize it’s all about continuous improvement… Continue reading
Benefits and Drawbacks of Questions & Answers
January 26, 2009 By 1 Comment
How easy or hard is it to launch a “question & answers” feature? Read more about our own tests and the main factors determining your chance of success. Continue reading
Posts worth mentioning
January 23, 2009 By 6 Comments
Here are a few posts that cut our attention since the holidays. Enjoy your reading!
Building a profitable Freemium startup: Great discussion (with Excel model) about freemium business models.
Focusing on the right aspect of SEO: Focus on these and you’re already a step ahead of most sites.
Is your web site or online project upside down?
January 13, 2009 By Leave a Comment
Have you ever been in the position where you’ve been working on a project or site and you’ve not been even close to meet the main goal? That happens when your project or site is upside down. Here’s how to see the red flags and how to fix them. Continue reading