Customer Acquisition Optimization
We get lots of questions about “PPC campaigns running by themselves”. What people refer in almost cases is the fire and forget attitude. You launch a campaign and it’s supposed to take care of itself.
We name people with this attitude: the Clueless or the Lazy. The Clueless don’t realize online advertising is a dynamic environment while the Lazy don’t want to put the effort to stay ahead of the pack. Both groups don’t realize it’s all about continuous improvement… Continue reading
Here are a few posts that cut our attention since the holidays. Enjoy your reading!
Building a profitable Freemium startup: Great discussion (with Excel model) about freemium business models.
Focusing on the right aspect of SEO: Focus on these and you’re already a step ahead of most sites.
Have you ever been in the position where you’ve been working on a project or site and you’ve not been even close to meet the main goal? That happens when your project or site is upside down. Here’s how to see the red flags and how to fix them. Continue reading
This is the third of a series of three posts from the SES Chicago Conference 2008. The previous posts were about Landing Page Optimization and Social Media.
Integration of your marketing departments enhances your marketing performance. This means using the same keywords, images and messaging across all your marketing media; internet, print, radio and TV. Depending on the… Continue reading
We’re oft
en asked which type of online campaigns is the best. Our answer is always; “It depends on your goal, time frame, budget, and more important, expected ROI”. The 2nd question is always “but which one provides the best ROI?”
It’s always hard to compare online marketing campaigns ROIs because they vary greatly. They vary between industries and products… Continue reading