Customer Acquisition Optimization
We really liked Avinash Kaushik’s presentation, ‘Top 5 Things Marketers Can Do Now’. Here’s a little summary that we broke down into smaller steps.
‘You cannot improve one thing by 1000% but you can improve 1000 little things by 1%’ – Jan Carlzon
1. Think: Increase profit – Reduce costs – Increase satisfaction and loyalty.
2
If you seek ways to improve your online marketing campaigns but have run out of ideas, look towards behavioral science for inspiration. Behavioral science is a discipline that collects and studies data on how people react when faced with a decision and how decisions, such as those made by peers and governments, influence individuals. Freakonomics and Predictably Irrational are two books on this subject which present interesting and… Continue reading
Here is a summary of the most interesting knowledge shared at the conference, Les Affaires – Adapt Your Marketing Strategy In Times Of Crisis held in Montreal on 12 March 2009.
Changes in Consumer Behavior Resulting From Economic Crisis
The US housing bubble of 2008, which propelled the current global financial crisis, is largely due to consumer behavior
Everyone now pretty much agrees: SEO is a required process the same way debugging is a process for developers or spell checking for anyone writing.
With that in mind lets look at the A-B-C of on page search engine optimization.
The best is to have your domain name relating to your site’s topic… Continue reading
Ok, lets not be afraid of the word’s stigma. Blog posts needs to be jocks to play one of their main role well; provide organic traffic. Blog posts (aka jocks) need to be fresh, hot and popular.
Are your posts jocks? Do they meet the following criteria?
1- Freshness: fresh or not so fresh content.
2- Hot topic