Reflexity

Archive for the ‘Management’ Category

We get lots of questions about “PPC campaigns running by themselves”. What people refer in almost cases is the fire and forget attitude. You launch a campaign and it’s supposed to take care of itself.

We name people with this attitude: the Clueless or the Lazy. The Clueless don’t realize online advertising is a dynamic environment while the Lazy don’t want to put the effort to stay ahead of the pack. Both groups don’t realize it’s all about continuous improvement…

Have you ever been in the position where you’ve been working on a project or site and you’ve not been even close to meet the main goal? That happens when your project or site is upside down. Here’s how to see the red flags and how to fix them.