Benefits and Drawbacks of Questions & Answers

How easy or hard is it to launch a “question & answers” feature? Read more about our own tests and the main factors determining your chance of success. Continue reading

Posts worth mentioning

Here are a few posts that cut our attention since the holidays. Enjoy your reading!

Building a profitable Freemium startup: Great discussion (with Excel model) about freemium business models.

Focusing on the right aspect of SEO: Focus on these and you’re already a step ahead of most sites.

Top 20 Enguiro post of 2008: More… Continue reading

Who will ever pay for something free?

Nine Inch Nails - Creative Commons 5th Birthda...
Image by Steve Rhodes via Flickr

The perpetual arguments about how companies can make money online by giving away free (digital) content still rage but there are some… Continue reading

Landing Page Optimization

For my first post I would like to give you an overview of the top 3 subjects covered at SES Chicago this year. This post will cover “Landing page optimization” while the next 2 will be about Social Media and Marketing Integration.

My top subject from SES Chicago: Landing Page Optimization

Here are the main takes from the conference…

A heavyweight variable in determining your… Continue reading

Online marketing ROIs

We’re often asked which type of online campaigns is the best. Our answer is always; “It depends on your goal, time frame, budget, and more important, expected ROI”. The 2nd question is always “but which one provides the best ROI?”

It’s always hard to compare online marketing campaigns ROIs because they vary greatly. They vary between industries and products… Continue reading