Use Behavioral Science to Enhance Analytics

irina — Fri, 15 May 2009 19:17:48 +0000

If you seek ways to improve your online marketing campaigns but have run out of ideas, look towards behavioral science for inspiration. Behavioral science is a discipline that collects and studies data on how people react when faced with a decision and how decisions, such as those made by peers and governments, influence individuals. Freakonomics and Predictably Irrational are two books on this subject which present interesting and easy-to-read examples of societal reactions to various circumstances, with outcomes that will surprise you.

One interesting example from Predictably Irrational is an experiment

Our Top 6 blogs of 2007

Martin Hudon — Sun, 06 Jan 2008 18:38:32 +0000

We thought we would share with you our top 5 6 favourite online marketing and optimization blogs of 2007. They will surely remain in our top for 2008 but if you have your own favourite feel free to share them with us. These are, in our humble opinion, the best of the best, the kind of posts and articles making you go hmmm.

Web analytics: Occam's Razor by Avinash Kaushik needs to be read if you're interested in website analytics. Avinash is also the author of Web Analytics and Hour a Day and he's

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Use Behavioral Science to Enhance Analytics

Our Top 6 blogs of 2007