If you seek ways to improve your online marketing campaigns but have run out of ideas, look towards behavioral science for inspiration. Behavioral science is a discipline that collects and studies data on how people react when faced with a decision and how decisions, such as those made by peers and governments, influence individuals. Freakonomics and Predictably Irrational are two books on this subject which present interesting and… Continue reading
Home > Archive by category 'Books'
Our Top 6 blogs of 2007
We thought we would share with you our top 5 6 favourite online marketing and optimization blogs of 2007. They will surely remain in our top for 2008 but if you have your own favourite feel free to share them with us. These are, in our humble opinion, the best of the best, the kind of posts and articles making you go hmmm.
- Web analytics
Filed Under: Behavioral marketing, Books, Copywriting, Customer acquisition, Online banking, Online marketing, Persuasion architecture, Reflexity, Segmentation and targeting, Site and page optimization, Social marketing, Social networks, Viral marketing, Web analytics Tagged With: Online banking, Persuasion architecture, Site optimization, User acquisition, Viral marketing, Web analytics