Archive for the 'behavioral marketing' Category

Our Top 6 blogs of 2007

We thought we would share with you our top 5 6 favourite online marketing and optimization blogs of 2007. They will surely remain in our top for 2008 but if you have your own favourite feel free to share them with us. These are, in our humble opinion, the best of the best, the kind of posts and articles making you go hmmm.

  • Web analytics: Occam’s Razor by Avinash Kaushik needs to be read if you’re interested in website analytics. Avinash is also the author of Web Analytics and Hour a Day and he’s actually a consultant and Analytics Evangelist at Google. There are goldmines of useful information in your web analytics (you have one installed don’t you?) and Avinash shows you the ins and outs.
  • Site Optimization: Jonathan Mendez’ blog and OTTO Digital’s blogs talk about landing page optimization, site optimization, in other words everything you can dream about online optimization. As Reflexity is heavily involved in that space it’s always interesting to read their findings and learn from their experiences. More than a must.
  • Online media and marketing insights: Charlene Li’s blog talks about her experiences and findings about how social media, social marketing & networking are influencing the way business use these technologies online. Charlene is VP and principal analyst at Forrester Research and covers their social computing and web 2.0 research. Insightful.
  • Viral Marketing, user experience and online advertising: Andrew Chen’s Futuristic Play will provide you with comments, tips, and ideas about users/customers acquisition and how to keep them. His blog is much more than that but these subjects alone will really be worth your time. We can’t wait to see what will be his next business!
  • Persuasion, conversions & marketing: GrokDotCom’s blog posts are about online persuasion; from persuasive architecture to content persuasion/copywriting and everything in between. The goal is to make easier for people to convert into a sale, a registration or a lead. Tons of very valuable information.
  • Online banking: Colin Henderson’s The Bank Watch brings a bowl of fresh air with the latest trends, news and experiences with online banking. Colin is a firm believer in embracing new technologies and ideas to reach consumers and enhance their experience. So are we. Kudos Colin!

Ok, so we had more a top 6 instead of a top 5. We couldn’t leave one out. Lets be original and call it our top 6.

What are your best blogs? We’re curious to know…

Published
by
mhudon
on January 6, 2008
in Reflexity, Segmentation and targeting, behavioral marketing, blogs, books, copywriting, crowd sourcing, customer acquisition, online banking, online marketing, persuasion architecture, site and page optimization, social marketing, social media, social networks, viral marketing, visitor purpose and web analytics
. 0 Comments

Welcome to Reflexity - Online customer acquisition and profit optimization

A new year, a new company name, same organization and same people.

So you may ask, why change name?

After a few years we drifted away from our original starting point as a company (read we followed our clients’ needs and the money) plus we didn’t have anything to do with Customer Relationship Management (CRM) anymore.

Although we still deal with customers everyday, our focal point and passion moved to new horizons (and new buzzwords); marketing, optimization, targeting, social networks, intent, scent, social marketing, crowd sourcing, behaviour, etc.

In a nutshell, we are now more than ever finding new ways to build new relationships with consumers for their benefit and the companies serving them. In a few more words, we are providing campaign management and lead generation, customers acquisition, marketing and revenue optimization services to large and mid size companies in the United States with a strong core in financial services.

We are a data driven company with a busy right brain.

This may sound very nice but why choose the name Reflexity?

We define reflexity [ree-flek-si-tee] as the result of something being reflexive (self-learning):

  • In Mathematics, reflexity refers to self-related elements. In today’s world people have more than ever relationships and these relationships are more than ever important. Translated into marketing we bring together apparently different and unrelated consumers who share related intent and purpose.
  • In Computing, reflexity relates to actions of a program to self modify its structure. Our company, services, solutions and people learn to adept to an ever evolving environment for everyone’s benefits.
  • In Logic, reflexity relates to adding two actions in order to get a true value. Our services find the right set of actions and solutions to create successful (true) results.

This may sound complicated, maybe a bit. Who said everything was easy; success comes from thinking things through and hard work. Don’t worry, we’re not taking ourselves too seriously and we have the numbers to prove our successes.

Welcome to our world, welcome to Reflexity.

And Happy New Year from all of us!

Published
by
mhudon
on January 2, 2008
in Reflexity, Segmentation and targeting, behavioral marketing, crowd sourcing, customer acquisition, profits optimization, revenues, scent in marketing, site and page optimization, social marketing, social networks and visitor purpose
. 2 Comments