If you seek ways to improve your online marketing campaigns but have run out of ideas, look towards behavioral science for inspiration. Behavioral science is a discipline that collects and studies data on how people react when faced with a decision and how decisions, such as those made by peers and governments, influence individuals. Freakonomics and Predictably Irrational are two books on this subject which present interesting and… Continue reading
Adapt Marketing Strategy For Economic Crisis
March 26, 2009 By 1,066 Comments
Here is a summary of the most interesting knowledge shared at the conference, Les Affaires – Adapt Your Marketing Strategy In Times Of Crisis held in Montreal on 12 March 2009.
Changes in Consumer Behavior Resulting From Economic Crisis
The US housing bubble of 2008, which propelled the current global financial crisis, is largely due to consumer behavior