Search marketing optimization, whether it’s for pay per click, sponsored or search optimization is not always a sprint.
Content Network Recommendations in Practice
August 11, 2009 By 10 Comments
We put one of our Google Adwords Campaigns to the test following Joseph Kerschbaum’s recommendations in his article in Website Magazine. Here are the results.
Part I
1. Separate Search and Content Campaigns
Keep search and content network campaigns separate. It stops results from one distribution channel affecting another.
Action – Changed campaign settings. Created separate ‘Content Only’ campaign.
Results – Due… Continue reading
Simple Summary Of ‘Top 5 Things Marketers Can Do Now’
June 2, 2009 By Leave a Comment
We really liked Avinash Kaushik’s presentation, ‘Top 5 Things Marketers Can Do Now’. Here’s a little summary that we broke down into smaller steps.
‘You cannot improve one thing by 1000% but you can improve 1000 little things by 1%’ – Jan Carlzon
1. Think: Increase profit – Reduce costs – Increase satisfaction and loyalty.
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Use Behavioral Science to Enhance Analytics
May 15, 2009 By 8,346 Comments
If you seek ways to improve your online marketing campaigns but have run out of ideas, look towards behavioral science for inspiration. Behavioral science is a discipline that collects and studies data on how people react when faced with a decision and how decisions, such as those made by peers and governments, influence individuals. Freakonomics and Predictably Irrational are two books on this subject which present interesting and… Continue reading
Adapt Marketing Strategy For Economic Crisis
March 26, 2009 By 1,066 Comments
Here is a summary of the most interesting knowledge shared at the conference, Les Affaires – Adapt Your Marketing Strategy In Times Of Crisis held in Montreal on 12 March 2009.
Changes in Consumer Behavior Resulting From Economic Crisis
The US housing bubble of 2008, which propelled the current global financial crisis, is largely due to consumer behavior
On page SEO optimization
March 18, 2009 By 75 Comments
Everyone now pretty much agrees: SEO is a required process the same way debugging is a process for developers or spell checking for anyone writing.
With that in mind lets look at the A-B-C of on page search engine optimization.
Top on page SEO factors
Domain name and age:
The best is to have your domain name relating to your site’s topic… Continue reading
Confusing your visitors Engagement and Intent
March 3, 2009 By 1 Comment
Do you know the difference between your visitors intent and engagement?
If you don’t you may want to learn what’s the difference and how to first fulfill your visitors’ intent before even trying to engage them. Continue reading
Question of the week: “PPC campaigns running by themselves?”
February 17, 2009 By Leave a Comment
We get lots of questions about “PPC campaigns running by themselves”. What people refer in almost cases is the fire and forget attitude. You launch a campaign and it’s supposed to take care of itself.
We name people with this attitude: the Clueless or the Lazy. The Clueless don’t realize online advertising is a dynamic environment while the Lazy don’t want to put the effort to stay ahead of the pack. Both groups don’t realize it’s all about continuous improvement… Continue reading
Benefits and Drawbacks of Questions & Answers
January 26, 2009 By 1 Comment
How easy or hard is it to launch a “question & answers” feature? Read more about our own tests and the main factors determining your chance of success. Continue reading