Search marketing optimization, whether it’s for pay per click, sponsored or search optimization is not always a sprint.
On page SEO optimization
March 18, 2009 By 75 Comments
Everyone now pretty much agrees: SEO is a required process the same way debugging is a process for developers or spell checking for anyone writing.
With that in mind lets look at the A-B-C of on page search engine optimization.
Top on page SEO factors
Domain name and age:
The best is to have your domain name relating to your site’s topic… Continue reading
Confusing your visitors Engagement and Intent
March 3, 2009 By 1 Comment
Do you know the difference between your visitors intent and engagement?
If you don’t you may want to learn what’s the difference and how to first fulfill your visitors’ intent before even trying to engage them. Continue reading
Question of the week: “PPC campaigns running by themselves?”
February 17, 2009 By Leave a Comment
We get lots of questions about “PPC campaigns running by themselves”. What people refer in almost cases is the fire and forget attitude. You launch a campaign and it’s supposed to take care of itself.
We name people with this attitude: the Clueless or the Lazy. The Clueless don’t realize online advertising is a dynamic environment while the Lazy don’t want to put the effort to stay ahead of the pack. Both groups don’t realize it’s all about continuous improvement… Continue reading