Customer Acquisition Optimization
We put one of our Google Adwords Campaigns to the test following Joseph Kerschbaum’s recommendations in his article in Website Magazine. Here are the results.
Part I
1. Separate Search and Content Campaigns
Keep search and content network campaigns separate. It stops results from one distribution channel affecting another.
Action – Changed campaign settings. Created separate ‘Content Only’ campaign.
Results – Due… Continue reading
We really liked Avinash Kaushik’s presentation, ‘Top 5 Things Marketers Can Do Now’. Here’s a little summary that we broke down into smaller steps.
‘You cannot improve one thing by 1000% but you can improve 1000 little things by 1%’ – Jan Carlzon
1. Think: Increase profit – Reduce costs – Increase satisfaction and loyalty.
2
If you seek ways to improve your online marketing campaigns but have run out of ideas, look towards behavioral science for inspiration. Behavioral science is a discipline that collects and studies data on how people react when faced with a decision and how decisions, such as those made by peers and governments, influence individuals. Freakonomics and Predictably Irrational are two books on this subject which present interesting and… Continue reading
Here is a summary of the most interesting knowledge shared at the conference, Les Affaires – Adapt Your Marketing Strategy In Times Of Crisis held in Montreal on 12 March 2009.
Changes in Consumer Behavior Resulting From Economic Crisis
The US housing bubble of 2008, which propelled the current global financial crisis, is largely due to consumer behavior
This is the third of a series of three posts from the SES Chicago Conference 2008. The previous posts were about Landing Page Optimization and Social Media.
Integration of your marketing departments enhances your marketing performance. This means using the same keywords, images and messaging across all your marketing media; internet, print, radio and TV. Depending on the… Continue reading