Archive for March, 2009

Here is a summary of the most interesting knowledge shared at the conference, Les Affaires – Adapt Your Marketing Strategy In Times Of Crisis held in Montreal on 12 March 2009.

Changes in Consumer Behavior Resulting From Economic Crisis

The US housing bubble of 2008, which propelled the current global financial crisis, is largely due to consumer behavior. Similar to the Great Depression of the 1930s where a run on banks perpetuated a downward financial spiral, it is consumer behavior again that is dictating the crisis of 2008

Everyone now pretty much agrees: SEO is a required process the same way debugging is a process for developers or spell checking for anyone writing.

With that in mind lets look at the A-B-C of on page search engine optimization.

Top on page SEO factors

Domain name and age:

The best is to have your domain name relating to your site’s topic plus an older domain name is better than a younger one.

Title tag:

Your page title tag needs to describe your page theme well and be… Continue reading

Ok, lets not be afraid of the word’s stigma.  Blog posts needs to be jocks to play one of their main role well; provide organic traffic. Blog posts (aka jocks) need to be fresh, hot and popular.

Blog posts need to be jocks

Are your posts jocks? Do they meet the following criteria?

1- Freshness: fresh or not so fresh content.

2- Hot topic: hot or not topics.

3- Good old links: lots of links or just a few.

These are basically the criteria deciding your blog posts ranking on SERPs. Lets… Continue reading

Do you know the difference between your visitors intent and engagement?

If you don’t you may want to learn what’s the difference and how to first fulfill your visitors’ intent before even trying to engage them. Continue reading