A new year, a new company name, same organization and same people.
So you may ask, why change name?
After a few years we drifted away from our original starting point as a company (read we followed our clients’ needs and the money) plus we didn’t have anything to do with Customer Relationship Management (CRM) anymore.
Although we still deal with customers everyday, our focal point and passion moved to new horizons (and new buzzwords); marketing, optimization, targeting, social networks, intent, scent, social marketing, crowd sourcing, behaviour, etc.
In a nutshell, we are now more than ever finding new ways to build new relationships with consumers for their benefit and the companies serving them. In a few more words, we are providing campaign management and lead generation, customers acquisition, marketing and revenue optimization services to large and mid size companies in the United States with a strong core in financial services.
We are a data driven company with a busy right brain.
This may sound very nice but why choose the name Reflexity?
We define reflexity [ree-flek-si-tee] as the result of something being reflexive (self-learning):
- In Mathematics, reflexity refers to self-related elements. In today’s world people have more than ever relationships and these relationships are more than ever important. Translated into marketing we bring together apparently different and unrelated consumers who share related intent and purpose.
- In Computing, reflexity relates to actions of a program to self modify its structure. Our company, services, solutions and people learn to adept to an ever evolving environment for everyone’s benefits.
- In Logic, reflexity relates to adding two actions in order to get a true value. Our services find the right set of actions and solutions to create successful (true) results.
This may sound complicated, maybe a bit. Who said everything was easy; success comes from thinking things through and hard work. Don’t worry, we’re not taking ourselves too seriously and we have the numbers to prove our successes.
Welcome to our world, welcome to Reflexity.
And Happy New Year from all of us!
