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Advanced banners ads vs traditional ones

January 28, 2008 By Martin Hudon Leave a Comment

We would like to share some of our first and oldest findings about online advertising.  Althought we still use many different type of banners with our clients there is one type we find very effective: Advance links ads.  These are the ads you can engage with by starting a selection process right within the ad.

Advanced Links ads can be considered the ancestors of the ever more popular and… Continue reading

Filed Under: Ads and Advertising, Online marketing Tagged With:

Our Top 6 blogs of 2007

January 6, 2008 By Martin Hudon 3 Comments

We thought we would share with you our top 5 6 favourite online marketing and optimization blogs of 2007. They will surely remain in our top for 2008 but if you have your own favourite feel free to share them with us. These are, in our humble opinion, the best of the best, the kind of posts and articles making you go hmmm.

  • Web analytics
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Filed Under: Behavioral marketing, Books, Copywriting, Customer acquisition, Online banking, Online marketing, Persuasion architecture, Reflexity, Segmentation and targeting, Site and page optimization, Social marketing, Social networks, Viral marketing, Web analytics Tagged With: , , , , ,

Welcome to Reflexity – Online customer acquisition and profit optimization

January 2, 2008 By Martin Hudon 90 Comments

A new year, a new company name, same organization and same people.

So you may ask, why change name?

After a few years we drifted away from our original starting point as a company (read we followed our clients’ needs and the money) plus we didn’t have anything to do with Customer Relationship Management (CRM) anymore.

Although we still deal with customers everyday, our focal point and… Continue reading

Filed Under: Behavioral marketing, Customer acquisition, Reflexity, Segmentation and targeting, Site and page optimization, Social marketing, Social networks