Archive for January, 2008
We would like to share some of our first and oldest findings about online advertising. Althought we still use many different type of banners with our clients there is one type we find very effective: Advance links ads. These are the ads you can engage with by starting a selection process right within the ad.
Advanced Links ads can be considered the ancestors of the ever more popular and richer widgets. Even if their functionalies are usually very limited (using 2 or 3 pull downs with a choice of answers), they provide strong engagement.
We have tested… Continue reading
We thought we would share with you our top 5 6 favourite online marketing and optimization blogs of 2007. They will surely remain in our top for 2008 but if you have your own favourite feel free to share them with us. These are, in our humble opinion, the best of the best, the kind of posts and articles making you go hmmm.
- Web analytics: Occam’s Razor by Avinash Kaushik needs to be read if you’re interested in website analytics. Avinash is also the author of Web Analytics and Hour a Day and he’s
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A new year, a new company name, same organization and same people.
So you may ask, why change name?
After a few years we drifted away from our original starting point as a company (read we followed our clients’ needs and the money) plus we didn’t have anything to do with Customer Relationship Management (CRM) anymore.
Although we still deal with customers everyday, our focal point and passion moved to new horizons (and new buzzwords); marketing, optimization, targeting, social networks, intent, scent, social marketing, crowd sourcing, behaviour, etc.
In a nutshell, we are now more than… Continue reading