Customer Acquisition Optimization
This is the third of a series of three posts from the SES Chicago Conference 2008. The previous posts were about Landing Page Optimization and Social Media.
Integration of your marketing departments enhances your marketing performance. This means using the same keywords, images and messaging across all your marketing media; internet, print, radio and TV. Depending on the… Continue reading
For my first post I would like to give you an overview of the top 3 subjects covered at SES Chicago this year. This post will cover “Landing page optimization” while the next 2 will be about Social Media and Marketing Integration.
My top subject from SES Chicago: Landing Page Optimization
Here are the main takes from the conference…
A heavyweight variable in determining your… Continue reading
We’re oft
en asked which type of online campaigns is the best. Our answer is always; “It depends on your goal, time frame, budget, and more important, expected ROI”. The 2nd question is always “but which one provides the best ROI?”
It’s always hard to compare online marketing campaigns ROIs because they vary greatly. They vary between industries and products… Continue reading
We would like to share some of our first and oldest findings about online advertising. Althought we still use many different type of banners with our clients there is one type we find very effective: Advance links ads. These are the ads you can engage with by starting a selection process right within the ad.
Advanced Links ads can be considered the ancestors of the ever more popular and… Continue reading